INFRAREDESIGN® Revolutionary change in the perception of design and flexo printing

  • Invention unique in the world allowing the management of visible/invisible information
  • Patent protected in the Republic of Croatia and all European countries
  • Creation of double vision
  • New standard in flexo printing
  • Change of attitude towards the perception of safety
  • Dual safety

Area and states in which the patent protection right applies

  • Republic of Croatia and Europe
  • IRD is lost by copying, with the attempt of printing it is impossible to achieve an uniform image we see in daylight and an IR image


  • Embedding a hidden image and information within the printed image visible to the human eye
  • Designing invisible security elements on all flexo print backgrounds: PET, PAP, PAP self- adhesive, PP, PA, PVC, PPLL, PE…
  • Creation of double vision in one image: one is visible at daylight and the other completely
    independent hidden image is visible in the near infrared part of the spectrum in an unlimited range of colours and shades

INFRAREDESIGN® on flexible plastic packaging

  • INFRARED PACKAGING – new brend
  • Cooperation of Rotoplast and FotoSoft
  • Revolutionary approach to design and print of plastic flexo packaging
  • New relationship towards perception of safety
  • Possibility of double simultaneous design – designers can embed two information
  • From the point of view of customer and marketing – added value to the product
  • We also develop projects with foreign customers in the region and also in Europe and Russia – Wimm Bill Dann, Red Bull…
  • We make it possible for our customers to use the patent
  • We provided added value to products which our customers can pass on to their customers

INFRAREDESIGN® in printing flexible plastic packaging

  • Printing under the same conditions: the same printing machine, standard colours, existing technologies, standard print templates
  • The same relationships, existing processes and infrastructure were retained
  • Simple control with infrared camera

INFRAREDESIGN® – control and verification

  • DUAL CAMERA – enables IR and Standard mode shooting, special software
  • Same resolution and image format
  • Control of INFRAREDESIGN® in the production during printing, subsequent control in the application and in retail outlets
  • Customer receives a dual camera
  • Possibility of recording – immediate review and subsequent additional analysis
  • Easy and quick control by using: camera, photo camera and mobile phone with night vision option – infrared source, IR camera – surveillance camera

Existing infrastructure and possibilities of application

  • Using existing surveillance cameras for video surveillance in stores – possibilities with minor investments in new video cameras
  • Barcode readers in stores
  • Barcode readers on mobile phones – possible in the near future

INFRAREDESIGN® coloured barcode

  • Readable on all barcode readers
  • Cannot be scanned or copied because IRD information is lost
  • Counterfeit products (packaging) cannot be read by a barcode reader
  • Coloured barcode on a coloured background – high level of protection
  • Today there is an increasing need for multiple barcodes on a product for faster reading on barcode readers

Application of IRD, coloured barcodes, coloured QR codes

  • Prize games
  • Protection against counterfeiting
  • Many additional information without major interventions in design
  • Design upgrade


  • Represents a new standard and brand in flexo printing
  • Allows the upgrading of the existing design – double information, added value, new perception of safety
  • Standard conditions in printing, standard flexo colours, standard print backgrounds – tested and verified
  • Simple control